Like a strong tide, the pull of Black Friday can be irresistible… Flurries of emails arrive, ads pop up on our screens and we start to question whether we do in fact actually need that brand new thing.
As Black Friday has evolved over the years, it’s gone from a single day of offers on much-needed big-ticket items, to weeks of discounts on almost everything. From the helpful and necessary to single-use items promising convenience at the expense of our planet, it’s now all just a click away.
With such enticing offers on shiny new things, it’s easy to get swept away. But we’re here to say it doesn’t have to be this way. This year, we’re doing things differently by turning Black Friday blue.
So, what does that mean? It means realising that Black Friday can be an opportunity to take more for our planet, not away from it. Which is why, for every Ocean Bottle bought during this period, we’re doubling your impact by funding the collection of 2,000 ocean bound plastic bottles before they reach the ocean.
Why? Because for us, this season isn’t about taking prices down but taking plastic pollution out at the source to protect our ocean. By amplifying our efforts, we can give (and take) more during a time when our environment often gets overlooked.
But that doesn’t mean we’re telling you to buy an Ocean Bottle if you have a perfectly good reusable water bottle already. Quite the opposite - if your current bottle works, please keep using it. If it’s scratched or dented, wear those marks with pride as a testament to your commitment to refill and reuse. However, if your bottle is beyond repair, lost in the current or you’ve been meaning to start your reusable journey, choose an Ocean Bottle to help us make a difference together this Black Blue Friday.
Together we can turn the tide on ocean plastic.
P.S. If you’re curious to learn more about our approach, the psychology behind why people often buy more than they need, and tips for shopping more intentionally this year, we’d recommend watching the Netflix documentary, Minimalism. For more stories on sustainability like this, don’t forget to join our monthly Book Club where we share stories that inspire us. Learn more and find all our picks for 2024 here.
