From August 5–15, world leaders met in Geneva to finalise the first global plastics treaty, a once-in-a-generation chance to turn off the tap of plastic pollution. Instead, after 11 days, they walked away empty-handed.
No deal. No agreement.
The collapse came down to the hardest truths:
❌ No commitment to reduce plastic production.
❌ No binding safeguards against toxic chemicals in plastics.
❌ No real plan to fund solutions that work.
Some countries and industries came to protect the status quo, not the ocean. And without consensus, the talks simply stopped, which is a replay of last year’s failure in South Korea.
That means another delay while plastic production is still on track to triple by 2060. Another delay while ghost fishing gear keeps killing marine life. Another delay while communities on the frontlines wait for action that matches the urgency.
The talks failed, but the fight didn’t
High-ambition countries are still pushing for legally binding production caps, chemical safeguards, and a full-lifecycle approach. And beyond the negotiation rooms, there’s an unstoppable movement: ocean lovers, impact businesses, scientists, and ocean defenders. We are all refusing to give up.
Every day, ocean-bound plastic is being collected. Real people are making a real impact now, no treaty required.
Turning frustration into action
If the Geneva talks won’t deliver a treaty that holds polluters to account, we can still make them answer for the waste they create. Big brands must pay for the plastic they put into the world; voluntary pledges aren’t enough.
If there’s no global mechanism to fund real solutions, we choose where our money goes: backing the coastal communities, waste workers, and innovators already tackling the crisis. At Ocean Bottle, we make sure action never stalls.
If negotiators ignore those most affected, we amplify them: the fishers, the plastic collectors, the scientists, and the local leaders who know the solutions.
At Ocean Bottle, we stand with other ocean-loving businesses, building solutions that protect the ocean for generations to come.
Doing good, feeling good
At Ocean Bottle, every product funds the collection of 1,000 ocean-bound plastic bottles. It’s tangible, trackable, and happening now, no treaty required. That’s not to say we don’t want governments to step up. But while they argue over definitions, we’ll keep doing the work.
The Geneva talks may have stumbled, but the tide can still turn. Change isn’t waiting for a signature; it’s already in motion.
And we’re not slowing down.
