200BThe British population will get through more than 200 billion single- use plastic water bottles in a lifetime.
93%Of bottled water contains microplastics contamination.
240,000The average person believes there to be around 64,000 particles in a one litre bottle of water – when wider research shows there could be up to 240,000.
Acqua Sordida is a pretend ‘premium’ water bottle brand we have launched to show the world just how toxic our relationship with plastic bottles really is.
Acqua Sordida, translating to ‘dirty water’, contains pieces of plastic. These pieces of plastic represent the microplastics from our waterways that are found in plastic bottled water.
This campaign is intended to highlight the impact that single-use plastic bottles are having on both our environment and our bodies.
TAKE THE PLEDGE
To break up with plastic bottles and find true love with Ocean Bottle.
Enter your email below to win a limited edition Ocean Bottle.